Collection: BONBOM

Founded in 2020 by designer Bonbom Jo, BONBOM is a Seoul-based fashion label that redefines modern dressing through a bold fusion of tailoring, streetwear, and couture influences. A graduate of the London College of Fashion, Jo draws inspiration from his international upbringing in the United States, Denmark, and Paris, where he refined his craft as a pattern-cutting intern at Y/PROJECT.

Since its debut, BONBOM has presented collections in line with the Paris Fashion Week calendar, quickly establishing itself as a rising force in contemporary fashion. The brand made its runway debut at Seoul Fashion Week as the opening show for the F/W 2022–2023 season and continues to expand its global presence.

Blending historical references with modern sensibilities, BONBOM explores the intersection of masculinity and femininity, creating versatile designs that balance structure, sport, and self-expression. With a focus on innovation, craftsmanship, and boundary-pushing design, the label aims to redefine high fashion for a new generation.