Founded in Florence in 2011, SUPERDUPER grew out of a period of creative experimentation and a strong desire to make. SUPERDUPER puts care and attention at the heart of everything they do, so that their hats are made to last. That’s why there is an earthpiece™ stitched onto every hat: to mark it as a unique, handmade piece, to connect us to the Earth and to remind us to give back to nature.
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