Sim Atlı, is the Creative Director and Designer of SIMandROZ, a fine jewelry brand based in Istanbul founded in 2018.

Sim believes we are part of this incredible creation. Everything is interdependent on everything else and connected through energy and we need to understand the functioning of universe on a deeper level. Her intention is to remind people this deeper level of interconnectivity and that cosmos is a miracle that we need to cherish every day.  Every piece made is inspired from the universe, has a meaning much more than meets the eye. And every piece made is made with good intentions and love. Sim intends for her pieces to become a part of the wearer and hopes the wearer will find a personal connection and a timeless energy within.